<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Vibes Webflow Blog</title><link>https://www.vibes.com</link><description>Click and immerse yourself in our latest mobile insights, guides, case studies, reports, and more.</description><pubDate>Tue, 23 Sep 2025 16:10:11 GMT</pubDate><generator>Webflow</generator><atom:link href="https://www.vibes.com/blog/rss.xml" rel="self" type="application/rss+xml"/><item><title>RCS Marketing 101: The Ultimate Guide (+ Examples)</title><link>https://www.vibes.com/blog/rcs-marketing</link><guid>https://www.vibes.com/blog/rcs-marketing</guid><description>Read on to learn more about the components of RCS marketing, how it differs from SMS &amp; MMS, and some of our favorite examples (and why they&#39;re a big deal for marketers).</description><pubDate>Wed, 10 Sep 2025 16:11:16 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6dd92ea343a361347821_65e0efc77a5b934ae4b56978_What_is_RCS.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6dd92ea343a361347821_65e0efc77a5b934ae4b56978_What_is_RCS.jpg"/></item><item><title>Mobile Wallet Marketing: A Powerful Strategy for Brands</title><link>https://www.vibes.com/blog/mobile-wallet-marketing</link><guid>https://www.vibes.com/blog/mobile-wallet-marketing</guid><description>Looking for new mobile marketing ideas to quickly drive revenue online and offline? Read on as we share 6 different ways you can quickly activate Mobile Wallet and why they’re meaningful for your brand.</description><pubDate>Wed, 10 Sep 2025 16:11:16 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6585c258eda085b8425f58a3_Mobile_wallet_marketing.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6585c258eda085b8425f58a3_Mobile_wallet_marketing.jpg"/></item><item><title>Optimizing RCS for iOS and Android User Experiences</title><link>https://www.vibes.com/blog/optimizing-rcs-for-ios-and-android</link><guid>https://www.vibes.com/blog/optimizing-rcs-for-ios-and-android</guid><description>Here&#39;s a side-by-side breakdown of how RCS comes to life across iOS and Android devices, and data-driven tips we recommend in both instances.</description><pubDate>Thu, 04 Sep 2025 16:17:23 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/68b080e59a71fb9be506e778_rcs-ios-v-android.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/68b080e59a71fb9be506e778_rcs-ios-v-android.jpg"/></item><item><title>4 out of 5 consumers want to receive text messages from the brands they love at least once a week, new 2025 survey finds</title><link>https://www.vibes.com/blog/mobile-consumer-insights</link><guid>https://www.vibes.com/blog/mobile-consumer-insights</guid><description>8th annual Vibes Mobile Consumer Insights report also uncovers the power that SMS and digital wallets have together, with 86% reporting they&#39;re more likely to engage with or redeem mobile offers sent to them via text message over email or a mobile app.</description><pubDate>Thu, 04 Sep 2025 16:17:23 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/67645f9a93b67799b0a3234c_2025-MCI-thumb-tile.png" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/67645f9a93b67799b0a3234c_2025-MCI-thumb-tile.png"/></item><item><title>RCS vs. MMS: What’s the Difference for Marketers?</title><link>https://www.vibes.com/blog/rcs-vs-mms</link><guid>https://www.vibes.com/blog/rcs-vs-mms</guid><description>What are the differences between RCS and MMS? We break both channels down for you further, and help you understand how they can benefit your business.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/689df87bb95b4c2360ec5c4d_blog-mms-vs-rcs.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/689df87bb95b4c2360ec5c4d_blog-mms-vs-rcs.jpg"/></item><item><title>Pumpkin Spice Who? 6 Fall RCS Marketing Campaigns That Actually Stand Out </title><link>https://www.vibes.com/blog/pumpkin-spice-who-6-fall-rcs-marketing-campaigns-that-actually-stand-out</link><guid>https://www.vibes.com/blog/pumpkin-spice-who-6-fall-rcs-marketing-campaigns-that-actually-stand-out</guid><description>This fall season, RCS messaging is your key to standing out from the same old pumpkin-spice routine.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6894fc58142c62c2b02e6f51_fall-promotions-blog-tile.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6894fc58142c62c2b02e6f51_fall-promotions-blog-tile.jpg"/></item><item><title>More Change is Coming for Email - Let Mobile Save Your Strategy</title><link>https://www.vibes.com/blog/how-mobile-can-save-your-declining-email-strategy</link><guid>https://www.vibes.com/blog/how-mobile-can-save-your-declining-email-strategy</guid><description>Learn more about what the latest iOS changes could mean for email metrics already on the decline, and how mobile can save your strategy.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/686ff741ac546cabe411c1b0_email_disruption.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/686ff741ac546cabe411c1b0_email_disruption.jpg"/></item><item><title>12 Back to School Marketing Campaign Ideas for 2025</title><link>https://www.vibes.com/blog/back-to-school-marketing-ideas</link><guid>https://www.vibes.com/blog/back-to-school-marketing-ideas</guid><description>Marketing ideas to help your brand stand out this back to school season.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/681b8ce75103edcec5ff82f1_Back%20to%20School%20Marketing%20Campaigns.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/681b8ce75103edcec5ff82f1_Back%20to%20School%20Marketing%20Campaigns.jpg"/></item><item><title>RCS vs. SMS: Differences, &amp; Which Is Better for Marketing</title><link>https://www.vibes.com/blog/rcs-vs-sms</link><guid>https://www.vibes.com/blog/rcs-vs-sms</guid><description>What are the differences between RCS and SMS? We break both channels down for you further, and help you understand how they can benefit your business.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/681511bdf9b9cfcc7c3c5530_Blog-Image-rcs-mms.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/681511bdf9b9cfcc7c3c5530_Blog-Image-rcs-mms.jpg"/></item><item><title>The Renaissance of Messaging</title><link>https://www.vibes.com/blog/the-renaissance-of-messaging</link><guid>https://www.vibes.com/blog/the-renaissance-of-messaging</guid><description>How consumers’ insatiable demand for interaction and instant, personalized engagement has led to the mobile-centric, messaging-dominant world we now live and work in.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/675b1432b1aeb95e47b3ea34_Blog_Rennaissance.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/675b1432b1aeb95e47b3ea34_Blog_Rennaissance.jpg"/></item><item><title>Mobile Marketing Strategy: Your 6-Step Guide</title><link>https://www.vibes.com/blog/mobile-marketing-strategy</link><guid>https://www.vibes.com/blog/mobile-marketing-strategy</guid><description>Want to know the best ways to use mobile channels for engaging your customers and helpful tips for activating them effectively? Keep reading.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/671fe7f690a5a3c92378d1d2_Mobile_marketing_strategy.png" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/671fe7f690a5a3c92378d1d2_Mobile_marketing_strategy.png"/></item><item><title>RCS Business Messaging: Your Questions Answered</title><link>https://www.vibes.com/blog/rcs-business-messaging</link><guid>https://www.vibes.com/blog/rcs-business-messaging</guid><description>Got a question about RCS and RBM? From what&#39;s different about the two terms to how it all works, we&#39;ve got you covered with this comprehensive FAQs article.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66e9ce4572066ce8790bc01c_RBM_FAQs.png" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66e9ce4572066ce8790bc01c_RBM_FAQs.png"/></item><item><title>6 Reasons for Combining SMS and Mobile Wallet to Drive Retail Growth </title><link>https://www.vibes.com/blog/6-reasons-for-combining-sms-and-mobile-wallet-to-drive-retail-growth</link><guid>https://www.vibes.com/blog/6-reasons-for-combining-sms-and-mobile-wallet-to-drive-retail-growth</guid><description>In recent years, the combination of SMS + Mobile Wallet has proven to be a true revenue multiplier for the retail industry. Here are 6 reasons why.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/669843bdddecca7bd10a926d_Blog_shopping.png" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/669843bdddecca7bd10a926d_Blog_shopping.png"/></item><item><title>75% of consumers say that text messages routinely drive them to purchase from brands, new 2024 survey finds </title><link>https://www.vibes.com/blog/75-of-consumers-say-that-text-messages-routinely-drive-them-to-purchase-from-brands-new-2024-survey-finds</link><guid>https://www.vibes.com/blog/75-of-consumers-say-that-text-messages-routinely-drive-them-to-purchase-from-brands-new-2024-survey-finds</guid><description>7th annual Vibes Mobile Consumer Insights report also finds an explosion in consumer use of Mobile Wallet on smartphones, with 54% reporting having made a purchase based on a brand’s mobile wallet offer. </description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6e18c0f7190675527ab9_65bbcd52d8a6e6f1d0f83fd5_Vibes-Thumbnail.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6e18c0f7190675527ab9_65bbcd52d8a6e6f1d0f83fd5_Vibes-Thumbnail.jpg"/></item><item><title>2023 Black Friday Cyber Monday Observations from a Text-Obsessed Millennial Working Parent</title><link>https://www.vibes.com/blog/holiday-reflections-feat-elyse-tiffany</link><guid>https://www.vibes.com/blog/holiday-reflections-feat-elyse-tiffany</guid><description>As a Marketer, you won&#39;t want to miss these insights from one of our most tenured subject matter experts - trust us.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db73ba5f86f16e2f7186a5_6572731304fd73a7ff28a59b_Elyse_tiffany.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db73ba5f86f16e2f7186a5_6572731304fd73a7ff28a59b_Elyse_tiffany.jpg"/></item><item><title>The Power of API Integrations: an Interview with Vibes’ Anthony Olmstead</title><link>https://www.vibes.com/blog/what-are-apis</link><guid>https://www.vibes.com/blog/what-are-apis</guid><description>We sat down with Anthony Olmstead, Senior Technical Account Manager, to get a deeper dive into how APIs work, how easy they are to integrate with at Vibes and some of his favorite customer examples.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/65299c72bb35ac50f4e36a3d_Anthony_olmstead.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/65299c72bb35ac50f4e36a3d_Anthony_olmstead.jpg"/></item><item><title>AI SMS Marketing: 5 Use Cases for Mobile Marketers</title><link>https://www.vibes.com/blog/ai-sms-marketing</link><guid>https://www.vibes.com/blog/ai-sms-marketing</guid><description>We address some common concerns and misconceptions about how AI’s role in marketing works, and offer up a few ways you can effectively use AI as part of your own mobile marketing efforts.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df420fb65c3fd8620023b0_652d8e99be5d8d682a7b9d2b_AI_SMS.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df420fb65c3fd8620023b0_652d8e99be5d8d682a7b9d2b_AI_SMS.jpg"/></item><item><title>Retailers are Finished with Mobile Marketing Guesswork and Busywork. Here’s Why.</title><link>https://www.vibes.com/blog/retailers-are-finished-with-mobile-marketing-guesswork-and-busywork-heres-why</link><guid>https://www.vibes.com/blog/retailers-are-finished-with-mobile-marketing-guesswork-and-busywork-heres-why</guid><description>The Vibes Platform&#39;s new Nexus engine is tailor-made for the mobile marketing challenges faced by retail brands. Let&#39;s take a look at what automated, AI-powered recommendations can do to power retail customer engagement and revenue.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df42370f720634e5a261c9_64e3addfd516c9f174557a2d_Blog_retail2.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df42370f720634e5a261c9_64e3addfd516c9f174557a2d_Blog_retail2.jpg"/></item><item><title>Mobile Marketing Trends Defining the State of Mobile</title><link>https://www.vibes.com/blog/mobile-marketing-trends</link><guid>https://www.vibes.com/blog/mobile-marketing-trends</guid><description>See what our current customer data says about the latest trends in mobile marketing (and what it means for you) </description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df432580420a81b02110c2_64b1b59a1aecdee44bb0a168_Value_of_mobile.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df432580420a81b02110c2_64b1b59a1aecdee44bb0a168_Value_of_mobile.jpg"/></item><item><title>Toll-Free Texting: A Guide to Toll-Free SMS Numbers</title><link>https://www.vibes.com/blog/toll-free-texting</link><guid>https://www.vibes.com/blog/toll-free-texting</guid><description>Learn more about what toll-free texting is and what types of companies are considered a good fit for its use</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df44321268f7b00ea40dd9_6470bf580076accc994ad6a8_Toll_Free.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df44321268f7b00ea40dd9_6470bf580076accc994ad6a8_Toll_Free.jpg"/></item><item><title>The Customer Engagement Gap is Real - and it&#39;s Hurting Your Brand</title><link>https://www.vibes.com/blog/engagement-gap</link><guid>https://www.vibes.com/blog/engagement-gap</guid><description>The gap between high-reach, low-engagement email marketing and low-reach, high-engagement mobile app marketing is a huge hole that brand and digital marketers need to fill. It&#39;s time for new approaches and solutions.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df44436f22640ab5dae11f_646249f436629d85edc51d8e_Engagement_Gap.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df44436f22640ab5dae11f_646249f436629d85edc51d8e_Engagement_Gap.jpg"/></item><item><title>How Targeting Increases Customer Spend and Drives More Purchases</title><link>https://www.vibes.com/blog/how-targeting-increases-customer-spend-and-drives-more-purchases</link><guid>https://www.vibes.com/blog/how-targeting-increases-customer-spend-and-drives-more-purchases</guid><description>Here are a few ways to utilize profile data to send targeted text messages to keep existing subscribers engaged and capture the attention of new program members. </description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4af3a19641294413a216_63ffb39a965d4e4dd36f9154_Target.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4af3a19641294413a216_63ffb39a965d4e4dd36f9154_Target.jpg"/></item><item><title>Customer Reflections feat. John Johnson, VP of Vibes Customer Success</title><link>https://www.vibes.com/blog/customer-reflections-john-johnson</link><guid>https://www.vibes.com/blog/customer-reflections-john-johnson</guid><description>Hear from John about how Marketers can take action in this economic climate</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4ac82ea1c3a241ebf4cf_640b540eec022d8322384b5d_John_Johnson.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4ac82ea1c3a241ebf4cf_640b540eec022d8322384b5d_John_Johnson.jpg"/></item><item><title>What is OTP (One-Time Password)? Benefits, Uses &amp; Examples</title><link>https://www.vibes.com/blog/one-time-password-otp</link><guid>https://www.vibes.com/blog/one-time-password-otp</guid><description>Learn more about one-time passwords (OTPs) including its meaning, some OTP examples and the benefits of using text messaging as the most optimal method of customer authentication</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6c1e701d0cc108d950bd_64232858716fa917979c4f4a_otp.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6c1e701d0cc108d950bd_64232858716fa917979c4f4a_otp.jpg"/></item><item><title>Mobile Marketing Platforms: Benefits and How to Choose One</title><link>https://www.vibes.com/blog/mobile-marketing-platform</link><guid>https://www.vibes.com/blog/mobile-marketing-platform</guid><description>A guide to understanding the value of an engaging mobile marketing platform, and the impacts SMS/MMS marketing can have on your company&#39;s bottom line</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df535ee6d495ab10deddd8_63e3f38ff97c360d3a73b87b_Blog-Images_Ty1.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df535ee6d495ab10deddd8_63e3f38ff97c360d3a73b87b_Blog-Images_Ty1.jpg"/></item><item><title>Elevating the Curbside Pickup Experience with Mobile Marketing Messages</title><link>https://www.vibes.com/blog/how-to-elevate-curbside-pickup-with-mobile-marketing</link><guid>https://www.vibes.com/blog/how-to-elevate-curbside-pickup-with-mobile-marketing</guid><description>For a trend that is here to stay, here&#39;s how mobile best optimizes the experience for consumers</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4c152c363bdb1387443f_6376a9ca80957f30d8054ad2_Elevating-the-Curbside-Pickup-Experience-With-Mobile-Communications.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4c152c363bdb1387443f_6376a9ca80957f30d8054ad2_Elevating-the-Curbside-Pickup-Experience-With-Mobile-Communications.jpg"/></item><item><title>The Importance of Building Trust Post-Purchase</title><link>https://www.vibes.com/blog/importance-of-building-trust-post-purchase</link><guid>https://www.vibes.com/blog/importance-of-building-trust-post-purchase</guid><description>Why trust drives which consumers remain loyal to you over your competitors and how mobile can help you retain market share</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df52b6bf4705c5b02ca64c_637696a7a57960622763d4a7_The-Importance-of-Building-Trust-Post-Purchase.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df52b6bf4705c5b02ca64c_637696a7a57960622763d4a7_The-Importance-of-Building-Trust-Post-Purchase.jpg"/></item><item><title>How Restaurants Can Engage and Personalize with Mobile Wallet</title><link>https://www.vibes.com/blog/how-restaurants-can-use-mobile-wallet</link><guid>https://www.vibes.com/blog/how-restaurants-can-use-mobile-wallet</guid><description>How Mobile Wallet enables restaurants to create a seamless experience that increases customer loyalty</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df531dfb777e2b37554a6b_636c2a1cfc681f843197c930_How-Restaurants-Can-Engage-and-Personalize-with-Mobile-Wallet.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df531dfb777e2b37554a6b_636c2a1cfc681f843197c930_How-Restaurants-Can-Engage-and-Personalize-with-Mobile-Wallet.jpg"/></item><item><title>How Convenience Stores Can Use Mobile Messaging to Attract Customers</title><link>https://www.vibes.com/blog/convenience-stores-mobile-messaging</link><guid>https://www.vibes.com/blog/convenience-stores-mobile-messaging</guid><description>Rising gas prices have reduced in-store shopping for convenience stores, their number one source of revenue. The good news is, text messaging and Mobile Wallet can increase foot traffic and drive more sales despite external factors.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4bf5c0ad0920f5bf0df2_638a83392c86b7db29b82a5a_Convenience_Stores_Mobl-(1).jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4bf5c0ad0920f5bf0df2_638a83392c86b7db29b82a5a_Convenience_Stores_Mobl-(1).jpg"/></item><item><title>Mobile Wallet Deep Dive: Offers</title><link>https://www.vibes.com/blog/mobile-wallet-marketing-offers</link><guid>https://www.vibes.com/blog/mobile-wallet-marketing-offers</guid><description>There&#39;s untapped opportunity to have a versatile, persistent, visual way to engage with and activate your customers</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df532ea0b56de545292b57_636c2370fa6648f74732bd0e_Mobile-Wallet-Deep-Dive--Offers.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df532ea0b56de545292b57_636c2370fa6648f74732bd0e_Mobile-Wallet-Deep-Dive--Offers.jpg"/></item><item><title>The Post-Pandemic State of Mobile</title><link>https://www.vibes.com/blog/post-pandemic-state-of-mobile</link><guid>https://www.vibes.com/blog/post-pandemic-state-of-mobile</guid><description>Learn about why mobile&#39;s role in the marketing ecosystem is more imperative than ever before, and ways for brands to establish an effective mobile engagement strategy</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df52dcefcee3f339ebb87f_637691393efa2cbeb73e1afc_The-Post-Pandemic-State-of-Mobile%2C-Part-1.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df52dcefcee3f339ebb87f_637691393efa2cbeb73e1afc_The-Post-Pandemic-State-of-Mobile%2C-Part-1.jpg"/></item><item><title>3 Trends in Loyalty Marketers Need to Know</title><link>https://www.vibes.com/blog/3-trends-in-loyalty-for-marketers</link><guid>https://www.vibes.com/blog/3-trends-in-loyalty-for-marketers</guid><description>With mobile adoption rapidly growing, here are the three trends in loyalty marketers need to pay attention to</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df53468b82cebf2ffe5f0d_636bfd64909e755dc7b8486a_3-Trends-in-Loyalty-Marketers-Need-to-Know.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df53468b82cebf2ffe5f0d_636bfd64909e755dc7b8486a_3-Trends-in-Loyalty-Marketers-Need-to-Know.jpg"/></item><item><title>Mobile Wallet Loyalty Program: Benefits, &amp; How It Works</title><link>https://www.vibes.com/blog/mobile-wallet-loyalty-cards</link><guid>https://www.vibes.com/blog/mobile-wallet-loyalty-cards</guid><description>Enhance your loyalty program with the highly personalized, engaging channel that is Mobile Wallet.</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df5684994169c2ed1b6a46_668c2ef0d21daef88dc665f7_Vibes-Wallet-Loyalty-Blog.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df5684994169c2ed1b6a46_668c2ef0d21daef88dc665f7_Vibes-Wallet-Loyalty-Blog.jpg"/></item><item><title>Mobile Wallet: ID Cards</title><link>https://www.vibes.com/blog/mobile-wallet-marketing-id-cards</link><guid>https://www.vibes.com/blog/mobile-wallet-marketing-id-cards</guid><description>A deeper dive into how Mobile Wallet can be used to digitize various forms of identification</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df53a2f71dc0e450075b99_636c1fdffa6648271f325fc6_Mobile-Wallet-Deep-Dive--ID-Cards.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df53a2f71dc0e450075b99_636c1fdffa6648271f325fc6_Mobile-Wallet-Deep-Dive--ID-Cards.jpg"/></item><item><title>5 Examples of Conversational Commerce via SMS Marketing</title><link>https://www.vibes.com/blog/conversational-commerce</link><guid>https://www.vibes.com/blog/conversational-commerce</guid><description>There are more ways than complex chatbot software to start a dialogue with your customers that will improve the customer experience</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6349821307d2bd1e2b924b4d_conversational-tile.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6349821307d2bd1e2b924b4d_conversational-tile.jpg"/></item><item><title>Mobile Marketing for Holiday: Ideas, Tips and Examples</title><link>https://www.vibes.com/blog/holiday-mobile-marketing-ideas-examples</link><guid>https://www.vibes.com/blog/holiday-mobile-marketing-ideas-examples</guid><description>How you can use mobile to meet consumer expectations in order to drive sales this holiday season</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6310d79eeba0e56844e62bd3_Holidy_22_Blog_Hero-80.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6310d79eeba0e56844e62bd3_Holidy_22_Blog_Hero-80.jpg"/></item><item><title>Overcoming Barriers to Ensure SMS Message Deliverability</title><link>https://www.vibes.com/blog/overcoming-barriers-to-ensure-sms-message-deliverability</link><guid>https://www.vibes.com/blog/overcoming-barriers-to-ensure-sms-message-deliverability</guid><description>What Marketers must consider before they can effectively communicate with timely mobile messages, successfully and at scale</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/631f9ec9cd0ccc74b1b110e3_RISNews.jpeg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/631f9ec9cd0ccc74b1b110e3_RISNews.jpeg"/></item><item><title>7 Mobile Marketing Ideas to Boost Your Back-to-School Sales</title><link>https://www.vibes.com/blog/back-to-school-mobile-marketing-ideas</link><guid>https://www.vibes.com/blog/back-to-school-mobile-marketing-ideas</guid><description>Expert recommendations for back-to-school mobile marketing ideas that will earn you an A+</description><pubDate>Wed, 03 Sep 2025 17:05:01 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df56014ca23fefce1a51f0_62e934192c66940f42d33cd9_BTS-thumbnail.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df56014ca23fefce1a51f0_62e934192c66940f42d33cd9_BTS-thumbnail.jpg"/></item><item><title>SMS API: Benefits, Uses and How to Get Started</title><link>https://www.vibes.com/blog/sms-api</link><guid>https://www.vibes.com/blog/sms-api</guid><description>Learn more about how SMS APIs work, the benefits of using them, and why choosing the right SMS API provider is a critical component in setting your automated messaging up for success.</description><pubDate>Thu, 21 Aug 2025 23:37:40 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/65ef30b247e6a86a4bdd5050_Blog-Image-SMS-API.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/65ef30b247e6a86a4bdd5050_Blog-Image-SMS-API.jpg"/></item><item><title>Latency vs. Throughput: Differences, What Matters, and Why</title><link>https://www.vibes.com/blog/latency-vs-throughput</link><guid>https://www.vibes.com/blog/latency-vs-throughput</guid><description>Here we break down some key metrics used when gauging the performance of SMS &amp; MMS message delivery</description><pubDate>Thu, 21 Aug 2025 20:23:21 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4319dd1dcf04d6a2fcea_64cbcc2532ef0cbe2089f07b_Latency_throughput.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4319dd1dcf04d6a2fcea_64cbcc2532ef0cbe2089f07b_Latency_throughput.jpg"/></item><item><title>Vibes RCS launch shows outstanding early results, with tripled customer engagement and 30% revenue boost vs. SMS</title><link>https://www.vibes.com/blog/vibes-rcs-launch-shows-outstanding-early-results-with-tripled-customer-engagement-and-30-revenue-boost-vs-sms</link><guid>https://www.vibes.com/blog/vibes-rcs-launch-shows-outstanding-early-results-with-tripled-customer-engagement-and-30-revenue-boost-vs-sms</guid><description>Initial results from Vibes&#39; RCS launch across its customer base prove just how impactful this channel is compared with SMS, MMS and mobile apps.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/686e9db6c8ea4b6fe9b63f0f_Vibes%20RCS%20Revenue%20Increase%20July%202025.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/686e9db6c8ea4b6fe9b63f0f_Vibes%20RCS%20Revenue%20Increase%20July%202025.jpg"/></item><item><title>Vibes Announces Standalone Tier 1 API to Power RCS Business Messaging as it Launches Across North America</title><link>https://www.vibes.com/blog/vibes-announces-standalone-tier-1-api-to-power-rcs-business-messaging-as-it-launches-across-north-america</link><guid>https://www.vibes.com/blog/vibes-announces-standalone-tier-1-api-to-power-rcs-business-messaging-as-it-launches-across-north-america</guid><description>Allows brands and businesses to get started with RBM right away, without the need to migrate any short code, 10DLC or Toll-free numbers</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66fe9fee1063b337a96999b4_RCS-Web-image5.png" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66fe9fee1063b337a96999b4_RCS-Web-image5.png"/></item><item><title>AI-Generated Copy Recommendations, with a Vibes Spin</title><link>https://www.vibes.com/blog/ai-generated-text-message-copy-recommendations</link><guid>https://www.vibes.com/blog/ai-generated-text-message-copy-recommendations</guid><description>Learn more about one of our platform features that is helping Vibes customers drive exceptional engagement results for their brands &amp; businesses.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6d19b6e07a3d6c3b312b_65f897a87a224715d67cc811_AI_gen_copy.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6d19b6e07a3d6c3b312b_65f897a87a224715d67cc811_AI_gen_copy.jpg"/></item><item><title>Vibes Launches “One-Stop-Shop&quot; for Toll-Free, 10DLC, and Short Code Business Messaging</title><link>https://www.vibes.com/blog/vibes-launches-one-stop-shop-for-toll-free-10dlc-and-short-code-business-messaging</link><guid>https://www.vibes.com/blog/vibes-launches-one-stop-shop-for-toll-free-10dlc-and-short-code-business-messaging</guid><description>Vibes, one of only four companies with direct, Tier 1 connections to every US carrier, now has established routes in place for every message type.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6e5be3aa13280b48e034_65b19084ef3f3815435d1849_One-stop-shop-thumbnail.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6e5be3aa13280b48e034_65b19084ef3f3815435d1849_One-stop-shop-thumbnail.jpg"/></item><item><title>Vibes Joins the Adobe Exchange Partner Program as a Platinum Partner</title><link>https://www.vibes.com/blog/vibes-joins-the-adobe-exchange-partner-program-as-a-platinum-partner</link><guid>https://www.vibes.com/blog/vibes-joins-the-adobe-exchange-partner-program-as-a-platinum-partner</guid><description>Vibes is now a Platinum Partner in the Adobe Exchange Partner Program for our integration with Adobe Marketo Engage, making it easy for marketers to integrate SMS messaging into the marketing automation platform.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6e99962cfbc29b51a1cd_658328f45fe6ea1c2c2d189f_Vibes-Adobe-Marketo-Engage.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6e99962cfbc29b51a1cd_658328f45fe6ea1c2c2d189f_Vibes-Adobe-Marketo-Engage.jpg"/></item><item><title>SMS vs. Email: Pros, Cons and an Integrated Approach</title><link>https://www.vibes.com/blog/sms-marketing-vs-email-marketing</link><guid>https://www.vibes.com/blog/sms-marketing-vs-email-marketing</guid><description>While these channels work on their own, here&#39;s why an integrated approach to SMS and email marketing can provide significant benefits in boosting customer engagement.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/657c82bef2978bc186ba3f9e_SMS_vs_email.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/657c82bef2978bc186ba3f9e_SMS_vs_email.jpg"/></item><item><title>How Vibes&#39; Integration with Oracle CrowdTwist Drives Mobile Loyalty</title><link>https://www.vibes.com/blog/vibes-oracle-crowdtwist-integration</link><guid>https://www.vibes.com/blog/vibes-oracle-crowdtwist-integration</guid><description>We sat down with Will Sweet, Technical Account Manager, to learn more about how this integration works, how it&#39;s fueling LEGO&#39;s loyalty program, and more.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6ecfc1d6c1d9d45d84fc_657b664a3fe9b0505b1a65c5_Will_sweet.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6ecfc1d6c1d9d45d84fc_657b664a3fe9b0505b1a65c5_Will_sweet.jpg"/></item><item><title>Scaling a High-Throughput Text Messaging Platform for Black Friday and Cyber Monday Success</title><link>https://www.vibes.com/blog/scaling-a-high-throughput-text-messaging-platform-for-black-friday-and-cyber-monday-success</link><guid>https://www.vibes.com/blog/scaling-a-high-throughput-text-messaging-platform-for-black-friday-and-cyber-monday-success</guid><description>Vibes&#39; Chief Technology Officer, Brian Garofola, shares 3 key strategies used for scaling The Vibes Mobile Engagement Platform during peak holiday shopping days.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6579f62e258380982d34784f_Brian_garofola.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6579f62e258380982d34784f_Brian_garofola.jpg"/></item><item><title>Growth, Delivery and Clicks: A Landmark Black Friday/Cyber Monday for Vibes, Powered by AI</title><link>https://www.vibes.com/blog/landmark-black-friday-cyber-monday-for-vibes</link><guid>https://www.vibes.com/blog/landmark-black-friday-cyber-monday-for-vibes</guid><description>We’re especially happy about what’s just happened in 2023 - here are some observations along with some exciting results.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/656a283efd1514e7f2662ce8_Vibes_BFCM_stats.gif" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/656a283efd1514e7f2662ce8_Vibes_BFCM_stats.gif"/></item><item><title>When You Think Mobile Wallet, Think Attribution </title><link>https://www.vibes.com/blog/when-you-think-mobile-wallet-think-attribution</link><guid>https://www.vibes.com/blog/when-you-think-mobile-wallet-think-attribution</guid><description>Marketing often drives sales through a variety of online and offline programs – such as digital programs that drive people into physical locations – but don’t get the credit for it. Wouldn’t it be nice if they did?</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db73ff94775c04f2f373a3_Blog-Tile_Wallet-Attribution.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db73ff94775c04f2f373a3_Blog-Tile_Wallet-Attribution.jpg"/></item><item><title>Vibes announces Microsoft Dynamics 365 Customer Insights integration to bring direct carrier connectivity and high-volume SMS throughput</title><link>https://www.vibes.com/blog/vibes-announces-microsoft-dynamics-365-customer-insights-integration-to-bring-direct-carrier-connectivity-and-high-volume-sms-throughput</link><guid>https://www.vibes.com/blog/vibes-announces-microsoft-dynamics-365-customer-insights-integration-to-bring-direct-carrier-connectivity-and-high-volume-sms-throughput</guid><description>Microsoft customers can now easily select Vibes for direct SMS routing across every US carrier.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db74686ceb6e91826eec3a_Vibes-Microsoft-Dynamics-partnership.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db74686ceb6e91826eec3a_Vibes-Microsoft-Dynamics-partnership.jpg"/></item><item><title>Integrating with Salesforce for Automated SMS, MMS and Email Orchestration: an Interview with Vibes&#39; Josh Freeman</title><link>https://www.vibes.com/blog/sfmc-integration-q-and-a</link><guid>https://www.vibes.com/blog/sfmc-integration-q-and-a</guid><description>We sat down with Josh Freeman, Senior Director of Technical Services within Customer Success, to learn more about what exactly the Salesforce Marketing Cloud integration with Vibes is, what makes it so powerful, and how easy it is to get set up and quickly see its benefits as a business.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db761ebf838f5d6ea7fb63_6548fa74b5bcaba1663be2c3_Josh_freeman.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db761ebf838f5d6ea7fb63_6548fa74b5bcaba1663be2c3_Josh_freeman.jpg"/></item><item><title>SMS Compliance: Ask the Expert!</title><link>https://www.vibes.com/blog/sms-compliance-ask-the-expert</link><guid>https://www.vibes.com/blog/sms-compliance-ask-the-expert</guid><description>Questions about SMS compliance? We got some critical ones answered directly by a TCPA legal expert - dive in to learn more.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df41f634d9f6758120e362_65006cdd7cd3c264384c2a7f_webinar_comliance_tile.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df41f634d9f6758120e362_65006cdd7cd3c264384c2a7f_webinar_comliance_tile.jpg"/></item><item><title>Vibes advances its mobile engagement platform with new AI-powered Nexus engine</title><link>https://www.vibes.com/blog/vibes-advances-its-mobile-engagement-platform-with-new-ai-powered-nexus-engine</link><guid>https://www.vibes.com/blog/vibes-advances-its-mobile-engagement-platform-with-new-ai-powered-nexus-engine</guid><description>The new Vibes platform expansion uses AI and extensive historical data to intelligently guide marketers to their best messaging outcomes.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4302c612d09b01b45e29_64d28bb239e3cce194303587_Untitled-design-(1).jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4302c612d09b01b45e29_64d28bb239e3cce194303587_Untitled-design-(1).jpg"/></item><item><title>The Best Time to Send SMS Marketing</title><link>https://www.vibes.com/blog/best-time-to-send-sms-marketing</link><guid>https://www.vibes.com/blog/best-time-to-send-sms-marketing</guid><description>What we&#39;ve learned about SMS send times and what to consider for your SMS subscribers</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/63b5c19eb556ed5649c21151_item32_row31.png" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/63b5c19eb556ed5649c21151_item32_row31.png"/></item><item><title>Consumers demand personalization – and over 40% say they’ll share more data to get it, says new survey from Vibes</title><link>https://www.vibes.com/blog/consumers-demand-personalization-and-over-40-say-theyll-share-more-data-to-get-it-says-new-survey-from-vibes</link><guid>https://www.vibes.com/blog/consumers-demand-personalization-and-over-40-say-theyll-share-more-data-to-get-it-says-new-survey-from-vibes</guid><description>New Consumer Trends survey also finds younger consumers prefer SMS from brands over email, and show significant enthusiasm for using Mobile Wallet on their smartphones</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df462728a0c965538e3344_644974f7c92e3e51c46711f7_2023_Consumer_Trends.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df462728a0c965538e3344_644974f7c92e3e51c46711f7_2023_Consumer_Trends.jpg"/></item><item><title>KBP Brands Rolls Out SMS and Mobile Wallet Program in 847 KFC Restaurants with Vibes Partnership, Thanks to 30% MoM Subscriber Growth</title><link>https://www.vibes.com/blog/kbp-brands-rolls-out-sms-and-mobile-wallet-program-with-vibes-partnership</link><guid>https://www.vibes.com/blog/kbp-brands-rolls-out-sms-and-mobile-wallet-program-with-vibes-partnership</guid><description>After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/643575ada40c2442e45d5900_Vibes%2BKBP%20(1).jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/643575ada40c2442e45d5900_Vibes%2BKBP%20(1).jpg"/></item><item><title>What is A2P Messaging? A Simple Guide for Brands</title><link>https://www.vibes.com/blog/a2p-messaging</link><guid>https://www.vibes.com/blog/a2p-messaging</guid><description>Learn about what A2P is, how it&#39;s different than P2P and various ways it&#39;s used today</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df47bd84f8b9fea5d423e4_640f5f4a3ecefdd6a0085901_a2p_messaging.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df47bd84f8b9fea5d423e4_640f5f4a3ecefdd6a0085901_a2p_messaging.jpg"/></item><item><title>KBP Brands Announces Partnership with Vibes to Test SMS and Mobile Wallet Program</title><link>https://www.vibes.com/blog/kbp-brands-tests-new-sms-and-mobile-wallet-program-at-select-kfc-restaurants</link><guid>https://www.vibes.com/blog/kbp-brands-tests-new-sms-and-mobile-wallet-program-at-select-kfc-restaurants</guid><description>KBP Brands is testing a new SMS and Mobile Wallet program at select KFC restaurants</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4bd8fab40101ac69064c_63a371032393cc84b89060ec_Screen-Shot-2022-12-21-at-2.43.31-PM.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4bd8fab40101ac69064c_63a371032393cc84b89060ec_Screen-Shot-2022-12-21-at-2.43.31-PM.jpg"/></item><item><title>TCPA Text Message Compliance: An SMS Marketer’s Guide</title><link>https://www.vibes.com/blog/tcpa-text-messages</link><guid>https://www.vibes.com/blog/tcpa-text-messages</guid><description>More about what the TCPA is, how it&#39;s applicable to SMS marketing and how you can prepare to address it with confidence within your organization</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4ba1c34f4706ad4ba297_63a480dfc97e6a47631d0a60_Tier-1-SMS-Aggregator.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4ba1c34f4706ad4ba297_63a480dfc97e6a47631d0a60_Tier-1-SMS-Aggregator.jpg"/></item><item><title>Vibes Successfully Delivered Billions of Messages Within 10 Seconds in 2021 Holiday Season</title><link>https://www.vibes.com/blog/vibes-delivered-billions-of-text-messages-within-10-seconds-in-2021-holiday-season</link><guid>https://www.vibes.com/blog/vibes-delivered-billions-of-text-messages-within-10-seconds-in-2021-holiday-season</guid><description>Before you go breaking out your Valentine’s Day chocolates and candy hearts, Vibes has some sweet success to share about the 2021 holiday season</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/636c2b8b0271e5217bf2b35d_Vibes-Successfully-Delivered-Billions-of-Messages-Within-10-Seconds-in-2021-Holiday-Season.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/636c2b8b0271e5217bf2b35d_Vibes-Successfully-Delivered-Billions-of-Messages-Within-10-Seconds-in-2021-Holiday-Season.jpg"/></item><item><title>Kwik Trip&#39;s 3 Groundbreaking Mobile Strategies</title><link>https://www.vibes.com/blog/kwik-trip-mobile-marketing-strategies</link><guid>https://www.vibes.com/blog/kwik-trip-mobile-marketing-strategies</guid><description>We sat down with Kwik Trip&#39;s very own David Jackson to discuss how mobile as a channel helped them achieve their business goals</description><pubDate>Wed, 20 Aug 2025 22:39:06 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df529fe69311e21e12d553_63769b9cf177a697d2d234ad_Kwik-Trip%27s-3-Groundbreaking-Mobile-Strategies.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df529fe69311e21e12d553_63769b9cf177a697d2d234ad_Kwik-Trip%27s-3-Groundbreaking-Mobile-Strategies.jpg"/></item><item><title>How to Get More SMS Subscribers: A Complete Marketer&#39;s Guide</title><link>https://www.vibes.com/blog/how-to-get-more-sms-subscribers</link><guid>https://www.vibes.com/blog/how-to-get-more-sms-subscribers</guid><description>Key strategies for getting your customers to enroll in your SMS text messaging program</description><pubDate>Wed, 20 Aug 2025 12:57:27 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df54b1994169c2ed19ebcd_63e3f3ac5914d55e0c19a79d_Blog-Images_Ty2.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df54b1994169c2ed19ebcd_63e3f3ac5914d55e0c19a79d_Blog-Images_Ty2.jpg"/></item><item><title>20+ Mobile Marketing Metrics &amp; KPIs You Should Be Tracking</title><link>https://www.vibes.com/blog/mobile-marketing-metrics-kpis</link><guid>https://www.vibes.com/blog/mobile-marketing-metrics-kpis</guid><description>If you’re not sure about the success your mobile marketing program is driving, we’ve got a playbook for that</description><pubDate>Wed, 20 Aug 2025 12:57:27 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df56444d746ac43bcd314e_664391a862af6b40ea13af39_Mobile_messaging_metrics_kpis.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df56444d746ac43bcd314e_664391a862af6b40ea13af39_Mobile_messaging_metrics_kpis.jpg"/></item><item><title>SMS Compliance: A Mobile Marketer’s Guide to SMS Rules</title><link>https://www.vibes.com/blog/sms-compliance</link><guid>https://www.vibes.com/blog/sms-compliance</guid><description>Understanding the rules for SMS compliance is as crucial as it is complex. Fear not - we&#39;ve broken down the key components of this highly regulated market so you can more easily understand the various requirements that must be met.</description><pubDate>Wed, 20 Aug 2025 12:57:27 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df566d113a487fc3110fa0_62b476a7ba4f9580739e3748_Mobile_compliance.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df566d113a487fc3110fa0_62b476a7ba4f9580739e3748_Mobile_compliance.jpg"/></item><item><title>MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes</title><link>https://www.vibes.com/blog/martech-interview-with-alex-campbell-co-founder-and-chief-innovation-officer-vibes</link><guid>https://www.vibes.com/blog/martech-interview-with-alex-campbell-co-founder-and-chief-innovation-officer-vibes</guid><description>Alex Campbell chats about the growing benefits of mobile marketing.</description><pubDate>Wed, 20 Aug 2025 12:57:27 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/62c83e505040170742032930_Alex-Campbell_MarTech-Interview-with-Vibes.jpeg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/62c83e505040170742032930_Alex-Campbell_MarTech-Interview-with-Vibes.jpeg"/></item><item><title>Vibes Launches Mobile Experience Platform with Salesforce Marketing Cloud&#39;s Journey Builder on Salesforce AppExchange</title><link>https://www.vibes.com/blog/vibes-announces-launch-of-mobile-experience-platform-with-integrated-sfmc-on-sf-appexchange</link><guid>https://www.vibes.com/blog/vibes-announces-launch-of-mobile-experience-platform-with-integrated-sfmc-on-sf-appexchange</guid><description>This launch on Salesforce AppExchange comes after the release of Vibes’ unique integration with Salesforce Marketing Cloud’s Journey Builder in 2021</description><pubDate>Wed, 20 Aug 2025 12:57:27 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df563005c49b9c90cf8f38_62cc4828a20c1d18a499b3d5_salesfoece_vibes.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df563005c49b9c90cf8f38_62cc4828a20c1d18a499b3d5_salesfoece_vibes.jpg"/></item><item><title>Vibes Customers Saw 18% Increase in Mobile-Attributed Revenue This 2024 Holiday Season</title><link>https://www.vibes.com/blog/black-friday-cyber-monday-2024-sms-results</link><guid>https://www.vibes.com/blog/black-friday-cyber-monday-2024-sms-results</guid><description>Powered by AI, the success retail brands using Vibes had this holiday reached new heights.</description><pubDate>Thu, 07 Aug 2025 19:15:21 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/675a0cc8145122f96813276a_Vibes-Black-Friday.png" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/675a0cc8145122f96813276a_Vibes-Black-Friday.png"/></item><item><title>What an SMS Aggregator Is and How to Choose One</title><link>https://www.vibes.com/blog/what-is-an-sms-aggregator</link><guid>https://www.vibes.com/blog/what-is-an-sms-aggregator</guid><description>Here’s what you need to know about SMS aggregation, some tips on selecting the best partner, and questions to ask before choosing one. </description><pubDate>Wed, 23 Jul 2025 18:55:44 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df5304ce6900d60570785d_636d638fc3c481fa150820b2_Blog-Image_Nov_22.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df5304ce6900d60570785d_636d638fc3c481fa150820b2_Blog-Image_Nov_22.jpg"/></item><item><title>SMS Marketing for Fitness Clubs: A Beginner’s Guide </title><link>https://www.vibes.com/blog/sms-marketing-fitness</link><guid>https://www.vibes.com/blog/sms-marketing-fitness</guid><description>Learn how to effectively use SMS marketing to boost engagement and build loyalty at your fitness club.</description><pubDate>Mon, 30 Jun 2025 17:35:29 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6818ec1f78241584b47f7ccb_Blog-Image-sms.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6818ec1f78241584b47f7ccb_Blog-Image-sms.jpg"/></item><item><title>B2B SMS Marketing: A Beginner’s Guide to B2B Text Messaging</title><link>https://www.vibes.com/blog/b2b-sms-marketing</link><guid>https://www.vibes.com/blog/b2b-sms-marketing</guid><description>Learn more about how to effectively use SMS marketing in B2B to drive true engagement with your audience. </description><pubDate>Tue, 06 May 2025 19:04:25 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6cf2a25e51f5d203db7a_661ed46f7c07f4eb4014dd05_B2B_SMS.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6cf2a25e51f5d203db7a_661ed46f7c07f4eb4014dd05_B2B_SMS.jpg"/></item><item><title>What Is 10DLC? 10-Digit Long Code Benefits, Uses &amp; More</title><link>https://www.vibes.com/blog/10dlc</link><guid>https://www.vibes.com/blog/10dlc</guid><description>Learn more about what 10DLC is and what businesses are considered a good fit for its use</description><pubDate>Tue, 11 Feb 2025 21:48:02 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6449759ee9e76bbea448a4f9_10dlc.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/6449759ee9e76bbea448a4f9_10dlc.jpg"/></item><item><title>What is a Short Code? SMS Short Codes for Texting</title><link>https://www.vibes.com/blog/sms-short-code</link><guid>https://www.vibes.com/blog/sms-short-code</guid><description>What marketers need to know about how to acquire and properly utilize an SMS short code for your business.</description><pubDate>Mon, 10 Feb 2025 18:17:26 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/67a2611cde8e9c7b5611753d_Short_codes.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/67a2611cde8e9c7b5611753d_Short_codes.jpg"/></item><item><title>Shared Short Codes Are Going Away: What You Need to Know</title><link>https://www.vibes.com/blog/shared-short-codes</link><guid>https://www.vibes.com/blog/shared-short-codes</guid><description>Learn more on why they&#39;re going away, the immediate impact and next steps you should take.</description><pubDate>Tue, 04 Feb 2025 21:55:53 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df540a933d417b44fba7e2_6307bfe018bcfd6fdf796a3b_shared-short-codes.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df540a933d417b44fba7e2_6307bfe018bcfd6fdf796a3b_shared-short-codes.jpg"/></item><item><title>SMS Long Code vs. Short Code: Pros, Cons, &amp; How to Choose</title><link>https://www.vibes.com/blog/long-code-vs-short-code</link><guid>https://www.vibes.com/blog/long-code-vs-short-code</guid><description>Learn more about the different ways your business can send and receive text messages</description><pubDate>Tue, 04 Feb 2025 21:53:52 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df54f38cdc7dd3b92f3b77_62f293f663e6b533123d8e7e_Long-Code-DLC-Toll-Free.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df54f38cdc7dd3b92f3b77_62f293f663e6b533123d8e7e_Long-Code-DLC-Toll-Free.jpg"/></item><item><title>Why You Should Always Work with a Tier 1 SMS Aggregator</title><link>https://www.vibes.com/blog/tier-1-aggregator</link><guid>https://www.vibes.com/blog/tier-1-aggregator</guid><description>If you’re a business that sends your customers text messages, you’re partnering with an SMS aggregator - a crucial and necessary link between wireless carriers like AT&amp;T, Verizon and T-Mobile, and any business or application looking to send SMS and MMS messages to consumers quickly and efficiently. Yet not all SMS aggregators are the same.</description><pubDate>Mon, 03 Feb 2025 22:09:57 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df46a091eaa1514ce265aa_64c822749dcce24965e4e49a_Tier_one.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df46a091eaa1514ce265aa_64c822749dcce24965e4e49a_Tier_one.jpg"/></item><item><title>SMS Marketing for Education: A Beginner’s Guide </title><link>https://www.vibes.com/blog/sms-marketing-for-education-a-beginners-guide</link><guid>https://www.vibes.com/blog/sms-marketing-for-education-a-beginners-guide</guid><description>Learn more about how to effectively use SMS marketing in Education to drive true engagement with alumni, students and donors. </description><pubDate>Fri, 20 Dec 2024 20:51:41 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/673e210bce30e02c6d6633f1_Education-SMS-blog.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/673e210bce30e02c6d6633f1_Education-SMS-blog.jpg"/></item><item><title>Retail SMS Marketing: How to Reach and Engage Shoppers</title><link>https://www.vibes.com/blog/sms-marketing-for-retail</link><guid>https://www.vibes.com/blog/sms-marketing-for-retail</guid><description>Learn why SMS boosts shopper engagement and about other key benefits; messaging best practices and examples of how SMS brings the retail channel to life.</description><pubDate>Fri, 20 Dec 2024 20:51:41 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6dab54c9b267643efc81_664cdb69ef43b556049e727d_SMS_for_retail.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db6dab54c9b267643efc81_664cdb69ef43b556049e727d_SMS_for_retail.jpg"/></item><item><title>Mobile Messaging is the Holiday Shopper Assistant Consumers Are Looking For</title><link>https://www.vibes.com/blog/mobile-holiday-shopping-experience</link><guid>https://www.vibes.com/blog/mobile-holiday-shopping-experience</guid><description>Learn more about how you can be the retailer that shows your customers you truly care this holiday season.</description><pubDate>Fri, 20 Dec 2024 20:51:41 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db7426c1d6c1d9d4621116_Holiday_waitlist_SMS.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66db7426c1d6c1d9d4621116_Holiday_waitlist_SMS.jpg"/></item><item><title>Using Vibes for Your Mobile Wallet vs. Building Your Own</title><link>https://www.vibes.com/blog/mobile-wallet-build-vs-buy</link><guid>https://www.vibes.com/blog/mobile-wallet-build-vs-buy</guid><description>How investing in Vibes will save you money and time, and will enable you to focus on other aspects of your business.</description><pubDate>Fri, 20 Dec 2024 20:51:41 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df42548aad242f54b99fa2_64e4f0b52873f0190bd16a07_Build_v_buy.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df42548aad242f54b99fa2_64e4f0b52873f0190bd16a07_Build_v_buy.jpg"/></item><item><title>Mobile Marketing Glossary of Terms [Cheat Sheet]</title><link>https://www.vibes.com/blog/mobile-marketing-glossary</link><guid>https://www.vibes.com/blog/mobile-marketing-glossary</guid><description>Bookmark this compendium of mobile messaging acronyms now, and thank us later.</description><pubDate>Fri, 20 Dec 2024 20:51:41 GMT</pubDate><media:content url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4420a46ee78bee0ed8c9_649c4c72a3f07cd0f07136f5_Acronyms_glossary.jpg" medium="image"/><media:thumbnail url="https://cdn.prod.website-files.com/621fe9312baa6cd9b2719336/66df4420a46ee78bee0ed8c9_649c4c72a3f07cd0f07136f5_Acronyms_glossary.jpg"/></item></channel></rss>